To develop your business, you must first improve the customer experience (CX) that your business delivers to guarantee that your customers are well-served and have transformative interactions with your brand. For a fully connected, effortless CX that adds value to your consumers and business, you need a well-defined CX strategy and clear leadership. It’s good to…
With an ever-expanding spectrum of digital technologies and tools at our disposal, the distinction between digital and physical customer experience is becoming increasingly hazy. For competitive marketers, digital channels are becoming increasingly vital in supporting their whole customer experience strategy. In my opinion, companies will, increasingly, compete on customer experience as a focused area alongside…
Link between customer experience and business performance is directly dependent on breaking down overall experience into smaller insights based on your company’s specific goals and different stages of the customer journey. Customers are willing to spend more money to buy from a firm that provides good customer service. Thus, to attract, engage, and keep consumers,…